Watch full movie online. Profiles the work of Don Miguel Olivo, who’s had a signmaking business in Santurce for over 50 years. This short doc is an intimate profile of the 'rotulista' and his craft. While Don Olivo shares anecdotes about how American industries and vinyl lettering have affected both his business and his neighborhood, the short plays out using some brief animation and music by Campo Formio and Eduardo Alegría.